While computing technology continues to improve, there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings or researching data details. Traditionally, tasks like this have been accomplished by hiring a large temporary workforce (which is time consuming, expensive and difficult to scale) or have gone undone.
The text above was lifted straight from the Amazon Mechanical turk website. I'm not going to plug their service but the reason I've quoted them above is that they're singing off the same song sheet as Gametrender.
How is a multi million pound website having the same ideas as my humble internet startup you ask? Well simply the fact that they agree that the human touch is still the best when it comes to some things. What does Gametrender do? It uses real humans to recommend apps to real humans, so Mechanical Turk go and get your own concepts!