Probably some of the best guerilla marketing you can do nowadays is to make an Internet meme that goes viral. With a host of video and audio capture apps available for all smartphone platforms it really only takes a bit of creativity to make another Internet sensation . Vloggers especially are in their heyday with it being hard not to make a viral video! But audiophiles and those that thrive just on auditory channels , whether it be stories or music are having a hard time of it. Perhaps with superior sound capturing such as cheap blue microphones they might find more success. This issue has been raised dramatically on Digg, with radio journalist Stan Alcorn exploring why audio seldom goes viral. So get creating if you've got a musical ear and make 2014 vaural (viral audio-you heard it here first).